According to the latest census, India has million small stores selling consumer packaged goods acrossvillages and 5, towns. While the model served the company well, HUL had little or no control over the distribution chain. Example of a Distribution Network Establishing an effective distribution network requires a studied approach because it is increasingly considered a critical asset in this new age of e-commerce.
Through Project Streamline, HUL created a hub and spoke system and appointed sub-dealers who had the opportunity to serve villages in their vicinity.
Sophisticated packaging that only adds to the cost and does not provide any additional convenience is of no help. The company had said in its annual report that it had reached 2 million stores across urban and rural India. The 40 manufacturing plants of HUL have a covered area of about Hul distribution network million square miles.
This exploratory research investigates the various initiatives taken by Hindustan Unilever Limited to reach the rural consumer.
HUL has a depot in almost every state of the country. Where supermarkets are large and provide customers with the option to go through the products, kiosks are often over the counter shops. HUL was the first company to step into the Indian rural marketing. It was priced at Rs. HUL has also formed an exclusive sales team and redistribution stockists to serve about 50, villages covering million consumers, through sub-stockists.
The Indian rural markets provide abundant opportunities for organizations to enter and operate profitably. Breeze Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India.
The literature sourced has further been edited and categorised to make it suitable to study the considered objective. In this context, a special marketing strategy, namely, rural marketing has emerged.
Direct rural distribution in Hindustan Lever began with the coverage of villages adjacent to small towns. HUL Way has also led to implementing best practices in customer management and common norms and processes across the company.
To ensure this, the company maintains a stock of signed blank cheques of the stockist and these cheques are presented to the bank upon the receipt of order and generation of the bill.
Today, the sales system gets to know every day what HUL stockists have sold to almost a million outlets across the country. Going ahead, if the demand picks up, other companies will follow suit with higher spends, he added. Rural markets are scattered over large areas with low per capita consumption rates.
Today, the consumption basket of rural people is not limited to agricultural and allied products. Similarly, the Hul distribution network of gas cylinders has become popular in place of conventional chulas. The sub-stockists deliver the products to the outlet using transportation suitable to interconnecting roads such as scooters, cycles etc.Sales and distribution network of HUL A marketing channel performs the work of moving goods from producers to consumers.
It overcomes the time, place and possession gaps that separate goods and services from those who need or want them.
Sales & Distribution Hindustan unilever 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21, Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the.
HUL Distribution Model 2. HUL Distribution ModelOverviewHUL’s (previously known as HLL) products are distributed through a network of 4, redistributionstockists, covering million retail outlets reaching the entire urban population, and about millionrural bistroriviere.com are 35 C&FAs in the country who feed these redistribution stockists regularly.
HUL is a market leader in FMCG segment, with a strong and efficient distribution network and smooth supply chain that has helped HUL to reach the rural market of India where consumption of such products is growing at a faster rate than in urban India.
HUL's distribution network comprises about 4, redistribution stockists, covering million retail outlets reaching the entire urban population, and about million rural consumers. Distribution Network Of HUL HUL distribution is a key strength for the company to supply their products to anywhere in the country.
This includes, maintaining. HUL Distribution ModelOverviewHUL’s (previously known as HLL) products are distributed through a network of 4, redistributionstockists, covering million retail outlets reaching the entire urban population, and about millionrural bistroriviere.com are 35 C&FAs in the country who feed these redistribution stockists regularly.Download